CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
What are the elements of good publication design? Attractive, eye-catching cover art, reader-friendly layouts with aesthetically pleasing design features and legible typefaces, and finally, helpful charts, diagrams, photos and illustrations.
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I incorporate these important elements into the design of reports, guidebooks, manuals, booklets, newsletters, etc., drawing on a wide range of looks and styles to suit any context.
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See some samples below.
CAMPAIGN MATERIALS
A unique blend of easy-to-read text and bold illustrations can make complex issues more palatable for the average reader.
A unique blend of easy-to-read text and bold illustrations can make complex issues more palatable for the average reader.
ANIMATED VIDEOS & INFOGRAPHICS
If "a picture is worth a thousand words", just imagine how many words a moving picture is worth! Animated videos and infographics help tell your story, and make challenging ideas and concepts more relatable to the viewer.
What's Missing from Your Communications Strategy? (2 mins)
A short, simple, animated video can be an ideal way to quickly and clearly explain your issue to the public.
Fund Our Schools - 15-second ad
I recently produced this punchy, 15-second ad for Fund Our Schools. The video ad was designed to compliment an on-the-ground window sign campaign in parts of Ontario. The signs were also designed by me.
Having a Say at Your Job: Why Workers’ Voice Builds Better Workplaces, a Better Economy, and Better Lives
In this video I collaborate with preeminent Canadian labour economist Jim Stanford of the Centre for Future Work to show what a democratic workplace with a strong workers' voice looks like. "We take it for granted that we live in a democracy. Yet for most people, the places where we spend most of our waking hours — our jobs — are effectively dictatorships. The exception, of course, is workplaces that have a strong collective workers' voice. In this 11-minute video, Jim takes viewers on an animated tour of a workplace where workers do have a strong voice, one that allows them to speak out, be heard, and make change." Illustrations, animation and post production for this video, as well as a short intro voice-over, were done by me. Live action scenes were filmed by Steven Hawkins.
Debunkers' Academy with Jim Stanford - Not so global after all
"After decades of obsessing about globalization, we often assume that global trade dominates everything in our economy. But it’s not true: in Canada, almost 80% of GDP never crosses a border. This short video explains how much we do right here in Canada—and why that will help a lot as we confront Donald Trump’s aggressive trade war."
This video features animated infographics by me.
Debunkers' Academy with Jim Stanford - Inflation 101
"What's causing the current surge in inflation? And what should be done about it? Jim Stanford from the Centre for Future Work shows it's not higher wages driving higher prices — in fact, wages are lagging far behind prices, and falling in real terms. The real culprit is corporations, who have taken advantage of the disruptions of the pandemic to jack up their prices (and their profits). This inflation is different than the 1970s, and it needs a different solution."
This video features animated infographics by me.
Plastic Bottles Around the World - 20 second ad (2019)
This short ad was produced as part of Wellington Water Watchers' campaign against the extraction of Ontario's groundwater by bottled water brands like Nestlé. While the main focus of the campaign was the industry's reckless water extraction, another important environmental issue was the tremendous volume of plastic waste generated. By May, 2019, in the three years since their groundwater extraction permit had expired*, Nestlé had produced over 3 billion plastic bottles at their plant in Aberfoyle. The ad puts this astonishing number of plastic single-use bottles into some relatable context.
*(Even though the permitting process for the water bottling industry has been on hold for the past number of years, the Ontario government allowed the extraction to continue while it reviewed its industry policy).
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Plastic Bottles to the Moon and Back - 20 second ad (2019)
This was a follow-up to the ad above. By November of the same year, the number of bottles produced by Nestlé at their Aberfoyle facility had soared to 3.8 billion, and a new ad to give that number some visual context was created.