CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
What are the elements of good publication design? Attractive, eye-catching cover art, reader-friendly layouts with aesthetically pleasing design features and legible typefaces, and finally, helpful charts, diagrams, photos and illustrations.
I incorporate these important elements into the design of reports, guidebooks, manuals, booklets, newsletters, etc., drawing on a wide range of looks and styles to suit any context.
See some samples below.
CAMPAIGN MATERIALS
A unique blend of easy-to-read text and bold illustrations can make complex issues more palatable for the average reader.
A unique blend of easy-to-read text and bold illustrations can make complex issues more palatable for the average reader.
ANIMATED VIDEOS
If "a picture is worth a thousand words", as they say, just imagine how many words a moving picture is worth! A short, simple, animated video can be an ideal way to quickly and clearly explain your issue to the public. But enough about that — let's let the video do the talking! In case you missed my two-minute promo on animated videos on the home page, watch the video below.
What's Missing from Your Communications Strategy? (2 mins)
Having a Say at Your Job: Why Workers’ Voice Builds Better Workplaces, a Better Economy, and Better Lives
Welcome to the latest collaboration between Canadian labour economist Jim Stanford and myself, just newly released. We take it for granted that we live in a democracy. Yet for most people, the places where we spend most of our waking hours — our jobs — are effectively dictatorships. The exception, of course, is workplaces that have a strong collective workers' voice. In this 11-minute video, Jim takes viewers on an animated tour of a workplace where workers do have a strong voice, one that allows them to speak out, be heard, and make change. The video illuminates key findings from economic research: namely, when workers have a strong ‘say’ at work, workplaces are safer, more productive, and fairer, and workers’ lives are better. Illustrations, animation and post production, as well as a short intro voice-over, were done by me.
Debunkers' Academy with Jim Stanford - Inflation 101
"What's causing the current surge in inflation? And what should be done about it? Jim Stanford from the Centre for Future Work shows it's not higher wages driving higher prices — in fact, wages are lagging far behind prices, and falling in real terms. The real culprit is corporations, who have taken advantage of the disruptions of the pandemic to jack up their prices (and their profits). This inflation is different than the 1970s, and it needs a different solution."
This video features animated graphics and infographics by me.
Every Day Problems Can Be Legal Problems - 20-second ad
An ad sample produced for Halton Community Legal Services based on existing educational and promotional materials designed by me.
Plastic Bottles Around the World - 20 second ad (2019)
This short ad was produced as part of Wellington Water Watchers' campaign against the extraction of Ontario's water by bottled water brands like Nestlé. While the main focus of the campaign is the industry's reckless (and unnecessary) use of water, another important issue is the tremendous volume of plastic waste they generate. By May, 2019, in the three years since their groundwater extraction permit had expired*, Nestlé had produced over 3 billion plastic bottles at their plant in Aberfoyle (and, of course, filled them with groundwater). The ad puts this astonishing number of plastic bottles into some relatable context.
*(Even though the permitting process for the water bottling industry has been on hold for the past number of years, the Ontario government allows the extraction to continue while it reviews its industry policy).
Plastic Bottles to the Moon - 20 second ad (2019)
This was a follow-up to the ad above. By November of the same year, the number of bottles produced by Nestlé at their Aberfoyle facility had soared to 3.8 billion, and a new ad to give that number some visual context was created.