CAMPAIGN MATERIALS
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CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
CAMPAIGN MATERIALS
What are the elements of good publication design? Attractive, eye-catching cover art, reader-friendly layouts with aesthetically pleasing design features and legible typefaces, and finally, helpful charts, diagrams, photos and illustrations.
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I incorporate these important elements into the design of reports, guidebooks, manuals, booklets, newsletters, etc., drawing on a wide range of looks and styles to suit any context.
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See some samples below.
CAMPAIGN MATERIALS
A unique blend of easy-to-read text and bold illustrations can make complex issues more palatable for the average reader.
A unique blend of easy-to-read text and bold illustrations can make complex issues more palatable for the average reader.
CARTOONS & GRAPHICS
Break up the monotony of text with bold cartoons, illustrations, diagrams and infographics. Graphics can add important visual context to the written word, which helps with reader comprehension.
Because they add an element of entertainment to the reading experience, cartoons and other graphics can help maintain the reader's interest and engagement in important topics.
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One of many illustrations from Labour's Platform for the Americas, 2012. See Educational Comics for more.
LET'S SEE A FEW SAMPLES...
The "Free Trade and Globalization Machine" was originally created as part of an educational comic titled Top Ten Reasons CETA is Bad for Canada, produced in 2010 for the Trade Justice Network. The comic discussed the potential threats to Canada's economic and democratic sovereignty, workers' rights, environmental regulations, etc. posed by the secretly negotiated Comprehensive Economic and Trade Agreement (CETA) between Canada and the European Union.
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This uplifting scene of a public school buzzing with activity was produced as part of a leaflet and poster for the Campaign for Public Education way back in 2002. It was intended to convey a hopeful message of rebuilding and renewal after years of crisis, cuts, under-funding and turmoil in Ontario's public education system lead by the Conservative government of the day.
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The world in the grips of the global capitalism octopus. This cartoon was part of an educational comic for the Trade Union Confederation of the Americas titled Changing the Model - The Labour Movement of the Americas Can Help the Region Prosper in the Face of Global Crisis. (2012).
A cross-section diagram showing the potential threats to groundwater by a proposed under-water quarry blasting project west of Toronto. The diagram was part of a 2019 campaign leaflet for ActionMilton.
This diagram was produced as part of a series of illustrations and cartoons for the book Economics for Everyone by Canadian economist Jim Stanford (Pluto Press, 2015). It is the culmination of an evolving picture that Stanford gradually builds through the book to help the reader understand the components of the economy and how they interact. To see how it evolves and what all those symbols mean, you'll have to read the book! Find out about it here.
One of a series of illustrations and cartoons for the book Economics for Everyone by Canadian economist Jim Stanford (Pluto Press, 2015). Click here to see more about Jim's book and related educational resources.
An illustrated ad produced back in 2003 for the Canadian Auto Workers (now Unifor) introducing the concept of Extended Producer Responsibility and how it could work in the auto industry.